FAQ
Registration for SEEK
Who is entitled to register for SEEK?
Only professional visitors of the fashion industry are entitled to attend SEEK, such as (first and foremost) retailers, members of the press and other relevant professionals.
Vertical retailers as well as private individuals are not entitled to attend our events.
When can I register for SEEK?
For a SEEK ticket you can register now as a trade visitor on the following page
https://visit.premium-group.com/en/ .
Attention: Tickets are only available online! No ticket counter on site!
If you have already registered for our newsletter, you will receive the exact opening date by email. In addition, we provide information regarding our brands, trends, tickets and events. You can register on our website at any time and also unsubscribe, if you no longer wish to receive newsletters from us. Please click here to subscribe to our newsletter.
How can I register for SEEK?
The online registration is already open. If you have not yet created a SEEK visitor account, please proceed with the account setup. Therefore please use your company email address as well as a self-chosen password.
If you have already created a visitor account in the past, but have forgotten your password, please click on the link Forgot Password to request a new one. You will be able to change this password at any time. After you have completed the visitor account setup, you will be asked to fill in your company details and your personal details as well as to register your tickets.
What is the fee for the SEEK ticket?
The SEEK ticket is free of charge for the following professional visitors: buyers as well as representatives of the press. Consulting agencies, advertising agencies, suppliers, manufacturers, as well as other service providers will be charged with an accreditation fee of 450 €. Professional visitors of other business segments are entitled to attend the SEEK, but will also be charged with an accreditation fee of 450 €.
How do I register as a representative of the press?
As a representative of the press you can also register via our online registration. The press card must be submitted upon request.
Arrival & Departure
Venue
SEEK RECEPTION
Oranienstrasse 25
10999 Berlin Kreuzberg
Arrival by public transport
BY PUBLIC TRANSIT
U-Bahn (subway): Take the U1, U2, U3 (U-Bhf. Kottbusser Tor)
Bus connections: Bus line M 29
BY AIRPLANE
You can reach BER Airport by public transport with a connection from the S-Bahn or U-Bahn. Take the underground lines U1 and U3 to Warschauer Straße S-Bahn station, the S3/S5/S7S75 to Ostkreuz and from there take the FEX directly to the airport. The journey time is approx. 45 minutes.
Opening hours
OPENING HOURS
during showroom days 10am – 7pm
Please make sure to visit the SEEK RECEPTION calendar in order to plan your trip and appointments: https://www.seek.fashion/de/brandlist
Your Stay
Cloakroom & Luggage Storage
To make your trade fair visit as comfortable and efficient as possible, we offer a cloakroom as well as luggage storage. Please note that the capacities are limited, therefore we recommend leaving your luggage at the hotel.
Hospitality
In order to make your stay memorable, we offer special accommodation in stylish and popular hotels and hostels in Berlin. Click on the following link to redeem the discounts provided by our SEEK hotel partners: https://www.premium.fashion/de/travel-planner/partner-hotels
Your Safety
Ensuring the health and safety of all exhibitors, visitors, partners and employees is our top priority.
Together with the German health authorities an extensive and dynamic concept for hygiene, medical and organizational measures is being put in place - according to the developing regulations in connection with the spread of the SARS-CoV-2 virus.
Connecting Tool
SEEK's main objective is and has always been to connect the right brand to the right retailer, the right message to the right people, the right collection to the right assortment. The new connecting-tool, accessible to retailers only, gives buyers the chance to inform themselves beforehand, make appointments and plan their visit as efficiently as possible.
With one simple click, SEEK transmit the buyers' contacts and interest discreetly as well as directly to the brand's responsible - the first step into a conversation, an appointment on-site and potential business.
The calendar
The new concept premieres mid-January with a full week of a collective showroom, with many fantastic loyal as well as new agencies and brands. During Berlin Fashion Week, the location will become a hub for creativity, fashion and business. Mid-February the event and activations at the the location will end with the return of the infamous DESIGNER SALE which last took place in 2016 and has been heavily missed since then.
In order to make the life and work of the visitors as easy and convenient as possible, SEEK has integrated a calendar onto the website. This gives retailers as well as members of the press an overview of who is coming when as well as for which period of time, and lets them plan their travels and appointments accordingly.
The calendar: https://www.seek.fashion/de/brandlist