Bigger. Better. Trade Union.

The heart of SEEK continues to grow: in January, the Trade Union will be held with an extended brand portfolio in two foyers of Arena Berlin. 

Begun in 2018 with fewer than 10 brands, the special ‘trade collective’ now occupies both foyers at Arena, creating even more room for special brands whose makers share particular values and visions and who therefore join forces in the space as well, so as to interact in a friendly atmosphere and shape the business of tomorrow.

“I’m excited our Trade Union has developed so well,” says Damien Winpenny from SEEK. “It’s a fantastic environment for exchanging ideas, hanging out and doing serious business. Our partners love it. For January, I’m looking forward to welcoming new brands like INDIGOFERA, TCB Jeans and Triumph Motorcycles next to old friends like Eat Dust, Pendleton Woolen Mills and Red Wing Shoes.”

Due to the positive feedback the spirit of the Trade Union will also be brought into the main hall at SEEK in January. Brands like R.M.Williams, East Harbour Surplus, Originals Madras Trading Co. and Blundstone, who are celebrating their 150th anniversary, will be presenting in the exhibition areas in front of the foyer entrances. Puma is returning to SEEK and showcasing a special Puma Select collection and exhibition right by the Trade Union.

About Trade Union

Developed in 2018, Trade Union is an exclusive space for a specially curated portfolio of menswear, womenswear, footwear and lifestyle products. What started as an amalgamation of the sales agencies Good People Agency, Boot Root, Haptiques, GRMNT Agency and Options Distribution has now become a Trade Union space for individual brands to exhibit as well.

The concept is based on the idea of bringing together both particular brands and the right buyers. It might be exclusive, but it’s also done in typical SEEK style: first and foremost it’s about togetherness. Everyone treats each other professionally and as friends and equals.