Supporting fresh talent and shaping the future: PREMIUM YOUNG TALENTS S/S 2019
Up-and-coming young creatives will be the foundation of the fashion industry of tomorrow. For that reason, PREMIUM is proud once again to present the PREMIUM YOUNG TALENTS.
D-ANTIDOTE – Menswear/Unisex
Hwansung Park has created a K-pop label that melds the style codes of two different metropoles: London and Seoul. The result: unisex streetwear that breaks down the boundary between luxury and fast fashion.
MÜNN – Womenswear & Menswear
“Luxurious defamiliarization” is how Hyun-min Han describes the philosophy of his brand. Since 2013, MÜNN collections have stood out for their minimalist design appeal, unexpected details, and clean lines.
PHYLYDA – Swimwear
The Berlin-based brand from Lydia Maurer celebrates the female body in all its forms, beyond the stereotypical off-the-rack sizes. Her swimwear is not only pleasing to the eye, but also adjustable to the body of every wearer.
YOUSER – Unisex
Launched in 2011 in designer Mooyeol Lee’s hometown of Seoul, the high-end streetwear collections of Youser are inspired by subcultures, music and art.
*Each winner will receive a free booth at PREMIUM in order to effectively expose their brand to international buyers as well as showcase their collections at the Galeries Lafayette directly to consumers. They will also be supported in all areas of communication – from B2B to B2C.